Such leaders, with the aid of technicians in the field who have specialized in utilizing the channels of communication, have been able to accomplish purposefully and scientifically what we have termed “the engineering of consent.” […] The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest. […] The techniques can be subverted; demagogues can utilize the techniques for antidemocratic purposes with as much success as can those who employ them for socially desirable ends.

Edward Bernays (Jewish public relations specialist) “The Engineering of Consent”, 1947 (Bernays is best-known for his campaign in 1929 to promote female smoking by branding cigarettes as feminist “Torches of Freedom”)