The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons.

Edward Bernays (Jewish public relations specialist) “Propaganda”, 1928 (Bernays is best-known for his campaign in 1929 to promote female smoking by branding cigarettes as feminist “Torches of Freedom”)