It is not necessary for the politician to be the slave of the public’s group prejudices, if he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service. The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public.

Edward Bernays (Jewish public relations specialist) “Propaganda”, 1928 (Bernays is best-known for his campaign in 1929 to promote female smoking by branding cigarettes as feminist “Torches of Freedom”)